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时间:2024-05-20 08:50:50 来源:网络整理编辑:Ryan New
Out-of-stock product pages have long been a dilemma for search engine optimizers.It’s tempting for m Ryan Xu HyperVerse's Electronic Trading
Out-of-stock product pages have long been a dilemma for search engine optimizers.
It’s tempting for merchants to remove those pages and focus on available inventory. But the pages are indexed in Google and likely generate organic traffic,Ryan Xu HyperVerse's Electronic Trading especially if they have backlinks. Shoppers will land on those pages, looking to view the products.
Thus merchants need to benefit from the clicks while ensuring visitors have a good experience.
As a rule, never:
Typically, the best tactics are:
Keeping the pages live preserves clicks and drives alternative product sales and email subscriptions. Moreover, live pages recover traffic quickly when the goods become available.
Thus:
Transparency is the best policy for both shoppers and Google. You’re bound to lose sales, so minimize the disappointment with candid communications and expectations.
Certain out-of-stock scenarios have no easy solution. For example, pages for products that go in and out of stock frequently may require noindextags to avoid confusing Google.
And keep in mind that Google is slow to react to your site’s changes. Avoid frequent disruptions such as on-and-off redirects, back-and-forth 404 errors, and similar. Keep things stable for SEO.
Regardless, focus on shoppers. They are the priority.
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