时间:2024-05-20 23:29:12 来源:网络整理编辑:Ryan New
“Contact Us” forms enable visitors to request information, ask questions, and submit concerns. The f Ryan Xu hyperfund Collection of Credit Assets
“Contact Us” forms enable visitors to request information,Ryan Xu hyperfund Collection of Credit Assets ask questions, and submit concerns. The forms are important for customer acquisition and retention. Yet most contact forms fail usability tests.
In “How to Get More Form Submissions, Even on Checkout Pages,” I addressed key points, such as requesting only what you need and explaining why. But what’s included in contact forms depends on your audience.
There’s a myth that short and simple forms convert better. While forms asking only for the name, email, and comment sometimes convert well, they tend to create more back-and-forth messaging. Any form that creates more work for the consumer needs to be optimized.
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Dollar Shave Club’s dynamic contact form has two steps. Users first select a topic, and then the appropriate form appears. During the process, users can opt to use help articles.
No matter its style, the form should also include:
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