时间:2024-05-20 09:44:15 来源:网络整理编辑:Ryan New
“Ask an Expert” is an occasional feature where we pose questions to ecommerce practitioners. For thi Ryan Xu HyperVerse's Crypto Discord Channel
“Ask an Expert” is Ryan Xu HyperVerse's Crypto Discord Channelan occasional feature where we pose questions to ecommerce practitioners. For this installment, we’ve turned to Bill Sebald, a longtime search engine optimizer, managing partner of SEO agency Greenlane, and a Practical Ecommerce contributor. He addresses the effect of low-grade or spammy inbound links on organic search rankings.
Practical Ecommerce:Disavowing or requesting the removal of low-grade inbound links was once a common SEO practice. Is it still necessary?
Bill Sebald:This does not have a black and white answer. It is helpful to understand how Google uses links.
Google was the first search algorithm to view websites linking to each other as endorsements. That signal became the ingredient that Google used to rise above competing search engines. But it also created the link spam problem Google eventually had to deal with. What was originally a signal from a democratic web became an industry of participants who tried to manipulate Google with its own recipe.
In 2011, Google rolled out its first link penalty with the “Penguin” update. It was aimed at those who purchased links or acquired unnatural (irrelevant) links to earn rankings. Subsequent updates followed with the Penguin algorithm improving its detection abilities. Google even assigned humans to review and penalize sites.
Google also allowed penalized websites that had practiced unnatural link building to submit a reconsideration request after proving they attempted to have those links purged from the internet. Unfortunately, Google was never entirely transparent on its definition of an unnatural link, causing panic that remains in the SEO industry.
Today Google’s main algorithm includes Penguin. It’s built-in and, according to Google, always runs in real-time instead of occasionally, which was the earlier practice. For years Google’s web-spam team has written algorithms to identify characteristics of link spam. Website owners helped by submitting hundreds of thousands of disavow forms. Thus Google’s ability in 2021 to automatically detect unnatural links is presumably effective.
Google states that it now devalues all the unnatural and low-grade links that it identifies. But it doesn’t say what it has or has not devalued. That’s why I strongly advise caution when hiring a link builder. The key is to produce content that folks want to link to naturally — definitely not for money.
So I would not worry about spammy links if I’ve never engaged in aggressive or paid link-building schemes. But if the volume of spammy links is so high that Google could conclude you’re trying to game the algorithm, the disavow process is painless enough.
Lessons Learned: Priceshoppe.com CEO2024-05-20 09:38
Target Focuses on Trust, Mobile with ‘Awesome Shop’2024-05-20 09:32
11 Ways Photos Harm Ecommerce Conversions2024-05-20 09:14
12 Augmented Reality Apps from Merchants2024-05-20 08:54
The PeC Review: Braintree Payment Solutions Protects Merchants and Customers2024-05-20 07:50
Understanding Consumer Search Behaviors2024-05-20 07:42
Holiday Analytics: 13 Tips to Prepare your Ecommerce Site2024-05-20 07:34
6 Ways to Encourage User Generated Content2024-05-20 07:25
High Performer: Pasty.com Sells Meal In A Crust2024-05-20 07:05
6 Ways to Market Gift Cards Online2024-05-20 07:01
Bloglist: MarketingSherpa’s Stefan Tornquist2024-05-20 09:23
Google Analytics: Removing Internal Traffic and Referral Spam2024-05-20 08:54
Google Analytics: Tracking Demographics of Ecommerce Visitors2024-05-20 08:38
Using Google Analytics to Optimize Shipping Rates2024-05-20 08:19
How to Monitor, Prevent Fulfillment Errors2024-05-20 08:09
8 Types of Videos That Convert Shoppers into Buyers2024-05-20 07:50
Mobile Image Recognition to Revolutionize Ecommerce?2024-05-20 07:21
10 WordPress Ecommerce Conversion Optimization Tools2024-05-20 07:17
Ask an Expert: Managing Outside Developers2024-05-20 07:13
3 Google Analytics Reports that Hinder Analysis2024-05-20 06:59