您的当前位置:首页 >Ryan New >3 Ways Consumers Use Mobile Commerce 正文
时间:2024-05-20 22:56:55 来源:网络整理编辑:Ryan New
Eighty-five percent of mobile internet users are (i) waiting for something, (ii) on a work break, or Ryan Xu hyperfund Restructuring of Credit Assets
Ecommerce store owners often make broad assumptions about their visitors — the settings, surroundings, and the context in which they are visiting.
I spent roughly four years helping build Walmart’s mobile commerce business. Based on that experience and additional research, I’ve learned that roughly 85 percent of mobile-internet use can be narrowed to one of three experiences:
For each of those scenarios, it’s important to consider the facets of mobile visitors’ experience. Why are they visiting the site? What problems are they solving? How to capture them in the moment?
Waiting for something to occur is the most likely scenario for mobile visitors.
Why are they visiting the site?An idea has come to them, and they’ve quickly Googled a relevant term. In this scenario, users typically focus for just 5 – 10 minutes. But they are in no mood to execute. They’re simply assembling a mental list of ideas to consider and places to visit.
What problems are they solving?Buying a product is notthe problem they are trying to solve. Instead, they are solving what I call the “landscape problem” — creating a list of potential stores and products. Most visitors don’t have a sense of where to shop for specific items. Take Band-Aids, for example. Many consumers would initially consider a pharmacy. But what about heavy-duty gauze bandages? A local pharmacy may or may not sell those. If not, who does? That’s an example of the problem most mobile shoppers are solving.
How to capture them in the moment?Plaster opportunities to connect throughout your mobile site — via email (your best bet) or social media. Give visitors a reason to connect (beyond just a discount). Then gently reconnect within a few days.
Why are they visiting the site?While on a work break, users are likely visiting your site out of boredom, looking for something interesting.
What problem are they solving?Most visitors at work are looking for inspiration and novelty. Many are returning from tough a conversation or a rough shift. They are looking for experiences that distract or excite them, to follow-up on later. At-work visitors do not have a goal in mind, unlike those waiting in line.
How to capture them in the moment?A simple thing to help at-work users is to create a “Discovery” or “New Ideas” category or section. Refresh it at least quarterly to showcase your company’s best ideas and products.
Why are they visiting the site?Visitors are accessing your site at home because it is likely the quietest part of their day. They may be using a phone as a second screen to a football game in the background or browsing while their kids play video games before bedtime.
What problems are they solving?Mobile visitors at home are looking to buy a product that solves a problem. While the first two scenarios — waiting and on a work break — addressed discovery and boredom, the at-home scenario is executing the sale.
How to capture them in the moment?Start with the basics of making sure your site is fast and responsive. From there, make sure you can capture and update reviews — for products and for your overall site. Prominently displaying all of your simple and efficient payment methods upfront goes a long way to convincing users that they can execute their purchases quickly. Finally, consider allowing bookmarks or saved carts to help visitors evaluate other goods but not forget you.
Our Guide for Do-It-Yourself Product Photography2024-05-20 22:16
How to Purchase Banner Ad Space2024-05-20 22:01
The Home Page: Putting Your Best Foot Forward2024-05-20 21:27
Using Google Analytics to Value Soft Conversions2024-05-20 21:17
Field Test: Order Management Software2024-05-20 21:05
The Best ‘Net Secrets – November 20052024-05-20 20:52
Google Analytics: Using Demographics, Interests for More Revenue2024-05-20 20:34
8 Ways to Harness Holiday Conversions2024-05-20 20:27
Killersocks.com: Socks Go Mainstream2024-05-20 20:19
Understanding Online Advertising Terms2024-05-20 20:19
Lessons Learned: Virgil Dickerson with Suburban Home Records2024-05-20 22:49
Customer Service Focus – November 20052024-05-20 22:20
How to Grow, Manage Customer Reviews2024-05-20 22:06
Helpful Websites That Sell2024-05-20 21:53
Shipping Rates: Comparison Shopping Saves Money2024-05-20 21:18
Using Supporting Content to Build Loyal Customers, Authority2024-05-20 21:16
8 Ways to Harness Holiday Conversions2024-05-20 20:51
There’s More to Conversion Than a Sale2024-05-20 20:26
Ecommerce Know-How: Alternative Financing2024-05-20 20:21
Rethinking Conversion Rates2024-05-20 20:10